We are also pleased to announce that we have executed an agreement with a major manufacturer of mobile phones and mobile navigation products to include the AURA (TM) database in their North American and European navigation products that will be released early next year." said Jim Bazet, Cobra's Chairman and Chief Executive Officer.
"This is a significant step in our plan to make AURA the preeminent provider of photo-enforcement alerts globally and is expected to contribute to revenues and earnings in the second half of 2010. Moreover, PPL generated an increase in sales due to the strength of its new product introductions - mobile navigation products tailored to the needs of the professional driver and the recreational vehicle owner. Cobra has recently launched in the U.S. a mobile navigation product for the professional driver that utilizes this successful PPL platform. We are aggressively pursuing new opportunities and expect a substantial improvement in fourth-quarter results."
How much due diligence did the "licensee" (Navteq owned by Nokia Ticker: NOK) do on where Cobra acquired the AURA database information and how they plan to keep the information fresh?
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