Showing posts with label Mobile Ads. Show all posts
Showing posts with label Mobile Ads. Show all posts
How to White List Sites on Ad Blocker
Advertising revenue is how we maintain this web site and when you have an ad blocker running we don't make any $. We have a smart sophisticated audience and I think up to 50% of our audience is using ad blocker software. Our sites do not use annoying pop-up ads and only use Google Ad Sense and Media dot net. Thanks for your continued support for the last 15 years!
Quantcast Audience Profile & Monthly Visitors
We have publicly posted our PhotoEnforced.com visitor traffic and demographic stats for the last 5 years from Quantcast since 2007 and our traffic is growing. As you can see California is almost 1/3 of the monthly traffic followed by Illinois, Texas, New York, and Florida. We publish this data so advertisers including lawyers and mobile app companies can find us amongst the noise of web site publishers. No, we don't have a mobile app but the will to partner with someone who wants to leverage our traffic and license our data.
Traffic Location Based Mobile Phone Ads
Conducted by Marketing Research Services Inc. (MRSI), the survey showed that 78% of consumers are receptive to receiving location-intelligent Location Point ads to offset the cost of value-based content such as NAVTEQ Traffic, a six percent increase over the results of MRSI's first round of research on the subject published in November 2009. The new round of research yielded strong indications that again underscore the power of Location Point in converting passers-by to paying customers. Other findings show:
- At least 42% of respondents that were exposed to a brand recalled seeing that brand (aided and unaided)
- Thirty-one percent of respondents who reported seeing an ad on their device clicked on that ad for information to nearby locations
- In a significant measure of impact, up to 31% of consumers seeing a specific ad went on to visit a store location; of those respondents who visited a location after seeing an ad, 53% said they did so directly because of the ad
- Nine percent of respondents who visited a location because of seeing an ad reported it was a first-time visit to that location
- Most desired ads were considered attractions/points of interest that provided a special offer or coupon, e.g. gas/fuel and restaurant offers
Launched 18 months ago, Location Point harnesses NAVTEQ's unrivaled location content and capabilities to pinpoint where consumers are, deliver ads and calls to action within a certain distance of advertised points of purchase, and guide them to the doorstep of an advertised retailer. Built-in calls to action including "click to map" and "click to navigate" bolster consumer engagement with ads, drive traffic to advertised locations and make the service unique.
"The survey indicates consumers are receptive and responsive to ads when those ads are contextually relevant. It shows strong, stable consumer acceptance of Location Point -- and even suggests consumer acceptance grows with continued exposure," said Christopher Rothey, vice president, advertising, NAVTEQ. "Location Point's unique location intelligence is what drives that level of acceptance and make the ads measurably impactful."
Why Google Buzz Should Buy Aha Mobile
I have recently started using Google Buzz for Mobile on my Android phone and have become a big fan of its potential. I think it's quite unique and more useful if you are only interested in regional data. However, there currently isn't an on Google Buzz to hear updates from other drivers or alerts around me without picking up the phone and looking at it. See the picture above which is a sample Google Buzz layer on Google Maps screenshot. I think buying Aha Mobile and integrating the technology into their system would further advance the technology and make it safer for drivers.Palo Alto-based Aha Mobile has created Aha Radio, a free mobile application that transfers a broad range of web-based information into a customizable radio experience. Aha has created a unique backend platform that safely filters, prioritizes, and delivers Web-based information to drivers. Everything from instant personalized traffic reports to an audio translation of your Facebook wall and from up-to-the-minute episodes of your favorite podcasts to personalized restaurant finders. They have also created the first driver-to-driver network similar to the old CB Radio. This allows users to listen to everything from real-time traffic reports to Twitter and Facebook updates as well as red light camera location alerts, without the added stress of fumbling with a device while driving. Aha Mobile is also a licensee of PhotoEnforced.com's database of locations and will soon be using the data to give drivers verbal alerts of cameras locations near them. I think this definitely solves the distracted driver problems. Check out the demonstration video above.
Red Light Cameras on Google Street View
PhotoEnforced.com would like to help Google Street View and contribute our database of fixed red light camera locations for the U.S. We have built the database organically over the last 8 years since 2001 and think of the Google Map users would like to have access to the data. I was originally hoping to verify locations that contributed to our open database on Google Street View. It then became apparent that some of the Street View images are not up-to-date. For example, I did a Google Street View search for Rosecrans Ave & Hindry Ave., Hawthorne, CA 90250 and was unable to locate the red light camera that is currently installed. I drew an image of where the camera location should be located above.
PhotoEnforced.com/US already has thousands of red-light cameras already published on a Google map for view and it would be great to get this data syndicated onto Google Maps so I could use the data on my Google Android phone on T-Mobile.
