In 2022, everyone is well aware that
social networks work with the help of algorithms. But how does it happen? Today
we will understand this using the example of Instagram.
This network regularly publishes
official information about the work of ranking algorithms in the social
network. It is useful for both beginner bloggers and millionaires. For business
pages, this is a chance to beat the competition and spend less on ad campaigns. All types of companies need to be focused on Instagram, from eCommerce stores to debt collector companies.
How Algorithms Work
Novice bloggers usually do not know
how the automatic social network system works and therefore they either do what
they want without restrictions or vice versa, they are afraid of everything.
For example, there are many cases when creators were afraid to buy Instagram likes, thinking that their account would
be blocked for this. Misunderstanding of the algorithms leads to
self-prohibition of the use of effective methods of promotion.
Content ranking depends on specific
signals. Let's list the main ones.
● Data about the post (when it was
published, how many users liked it, what is the context, is there a
geolocation);
● Data about the author of the post
(for example, how often the audience interacted with him);
● The activity of the user who is
shown the post (what they view and like);
● User interaction with the author's
profile (whether there is direct communication, whether there are likes).
Algorithms are configured so that
fresh posts are a priority. It is new content that has more weight and is
better ranked. Therefore, it is necessary to monitor the updating of posts and
think over informational reasons.
If you use any service to buy likes on Instagram to increase statistics, then your
post will more often get recommended to different users and this will increase
coverage.
The goal of algorithms is to show
relevant content to the audience. The user should see posts on topics of
interest to him and similar ones. For example, sports fans are shown highlights
from competitions, but also celebrity-themed memes, diversifying the feed.
Three other factors also play a
role:
Application usage frequency. If followers open the feed an
average of 12 times a day, then the probability that the post will be from the
very beginning is with these people. People who rarely access the app are
viewing the content that the algorithm itself has chosen based on early
preferences. That is, if the publication does not meet the interests of the
user, it will be almost at the end.
Number of subscriptions. It is logical that if a user has
many subscriptions, he will miss more posts than someone who has fewer.
Feed usage time. The longer a person views the content, the more thematic
and useful publications he will see.
Shadowban
Shadowban is another topic of debate
among marketers, bloggers and SMM specialists. Instagram keeps saying it doesn't
exist. But at the same time, many users complain that the post is gaining less
coverage and reactions than another similar one.
The explanations of the official
representatives of Instagram look quite logical:
● if a user breaks the rules, his
publications do not get into the followers feed;
● if false content is posted, reach
will be low;
● if the indicators are violated, the
content does not receive a place in the recommendations.
Therefore, if you do not monitor the preferences and behavior of the target audience, you can completely disappear from the radar of followers.