10 Proven Strategies To Grow Your Legal Practice

10 Proven Strategies To Grow Your Legal Practice


Running a law office is difficult, but growing a law firm is even more difficult, especially in today's litigious and competitive market.

For many law firms, the obstacles to expansion, such as the costs of starting a legal company in the first place, acquiring new customers, competing with other firms, and having time to focus on the business side of things, can become so burdensome that growth stagnates. If this describes your law firm, you're not alone.

Here are some tips to grow your legal business below.  

1)  Delegate

Growing your legal practice will require you to be proactive, delegate to the correct people and technology, and, most importantly, establish a strategy. It's difficult to let go, but you won't be able to expand your practice on your own. 

While having a strong work ethic is great, it isn't necessarily in your (or your company's) best interests when it comes to growth, especially if you're too busy to reply to potential clients or promote your services. You're probably performing work that doesn’t need to be done by you. Delegating may save up a lot of time while also providing prospects for advancement.

Examine your work responsibilities and ask yourself if you’re the right person for the job. Make a list of questions to ask yourself if you're not sure whether or not a task can be assigned. Make a list of them and come back to them. To get you started, consider the following questions:

2)  Create Workflow Systems 

To prevent wasting time and money, and to create a favorable atmosphere for customers and employees, your legal company must function effectively. The solution is to use clear systems.

Systemize your practice almost like a workflow operation.  Know who is in charge of your intake strategy and service strategy. As soon as the customer arrives, sign them up, and hand them over to one of the associates––in charge of spreading the work around the company.  

Once you have the system in place, then it’s about time to acquire new clients and hire new associates to fulfill the needs of overwork or being overworked. 

3)  Hire At The Appropriate Times

Growing a legal practice is difficult without the appropriate individuals to rely on. Even when your company grows, don’t be hesitant to put together a staff that can help you.

It’s people. It’s a combination of people, working together for an end goal. And that end goal is growing the business, and providing quality, legal representation 

It may be too late and counter-productive to your legal firm’s growth if you wait until you're overburdened with clients and need support.

4)  Outsource functions 

Hiring full-time employees aren't the only method to keep your firm afloat. Legal process outsourcing is a technique to assign responsibilities, such as document review, digital marketing, scanning, and non-substantive court appearances, to outside specialists, freelance attorneys, or other competent professionals.

Outsourcing may reduce your firm's burden by removing these responsibilities from your plate, allowing you and your team to focus on other important activities.  We strongly recommend hiring outside digital marketing firms, like Arraylaw.com, to help with marketing and other technology functions we discuss below. 

5)  Use The Right Technology

You don't have to hire people to delegate; you may use technology to automate or simplify monotonous tasks, such as routine payments, online scheduling, answering phones, and dictation. 

Automating processes helps strengthen the system and smooth out workflows. Companies that employ technology grow faster: Companies that used online credit card payments, client portals, and client intake systems combined regularly made over 20% more income per lawyer each month—and as much as 39% more in August, according to the 2020 Legal Trends Report—than firms that didn't use these technologies.

6)  Marketing and Branding

Word of mouth marketing is most important. However, you'll need additional clients if you want your practice to expand through other marketing channels. Start by going through these crucial stages and thinking about these marketing suggestions to help you grow:

  • Know your niche.  

  • Establish a lead-generation process

  • Have a client-focused website that’s easy to navigate

  • Hire a digital marketing agency 

7)  Write articles and use search engine optimization 

You'll also want a technique for attracting visitors to your website. Local search engine optimization (SEO) for your law practice website can result in a significant visitor increase. 

8) Old-fashioned marketing works  

Get out and shake hands to meet people. Join networking groups and organizations around your law practice specialty. Be friendly and personable with potential clients.  

9)  Build a strong culture 

For a legal practice to succeed, it needs a strong culture filled with individuals you can trust. He responds, "At the end of the day, I mean, that's what the firm is." "It's the people," It's a group of people who collaborate to achieve a common purpose. And my ultimate aim is to expand my business while also providing excellent legal counsel to my clients."

10)  Do quality work and your clients will give you referrals 

Some people call this "business karma".