Everything You Need to Know About Application Maintenance and Support

app maintenance

Mobile apps are an integral part of our life today. There’s an app available for almost every possible thing we can imagine, from apps for tracking physical activity to stock trading apps used for millions of dollars of investment. There are some apps that many people rely on a daily basis such as social media apps and there are some apps that are used less frequently. Successful mobile apps are not the ones that are used frequently by users or the ones which have a higher number of downloads. Rather, the two factors that determine the success of a mobile app are: the user retention rate and the number of active users.

Recent statistics show that nearly half of the mobile apps lose a majority of their peak audience within 90 days of the launch. In 2019 alone, the average app lost $33,000 a month due to high rates of app uninstallation. Therefore, high user-retention rates are a good measure for the success of an app. There are many reasons why apps lose their userbase, but one of the most common reasons is negligence or the lack of regular application maintenance and support.

Why is App Maintenance Important?

Successful mobile application owners always have a well-thought-out maintenance and support strategy for their apps. No matter how well-built and brilliant your app is, there is always some room for improvement. Whether it is in the form of adding new features or revamping the design of the app, the main goal of app maintenance and support is to improve the user experience. Businesses invest heavily in application maintenance and support services to ensure their app delivers a smooth user experience post-launch.

To read more about the subject, see: https://www.goodcore.co.uk/services/application-maintenance-and-support/.

To prevent apps from becoming outdated and risking uninstallation, smart business owners seek long-term application maintenance services so their apps can be timely updated. User feedback is important for app maintenance because any concern or negative experience communicated by the users can be utilized to better the app. This improves user retention and increases customer loyalty in the long run.

Here are some other ways professional application maintenance and support services help keep your app up to date.

Software and Hardware Changes

The technological landscape is always changing as new technologies and devices enter the market. The libraries, frameworks, and operating systems also change frequently. Both software and hardware changes can have a significant influence on your app and its features and layout. For instance, Apple comes out with newer devices and operating system versions every year; the new devices have different screen sizes and UI differences which can alter the experience of your existing application. With routine application maintenance, you can update your app to be compatible with the latest software and hardware changes.

Latest App Market Policies

Google Play and App Store are the biggest app marketplaces and they have strict quality and security standards that every app has to comply with in order to get published on the app store. The terms and conditions and developer guidelines for the app stores are updated frequently and every app is required to conform to the changes. If not, the app owners risk the possibility of getting suspended and having their app removed from the app store. Most of the policy changes are with respect to app security and privacy and therefore it is important to routinely update the app in accordance with the latest policies. A recent example of such policy change was the release of Apple’s iOS 14.5 that made it mandatory for all apps to maintain app tracking transparency by asking for user consent.

Changing Market Trends

Mobile app development trends are always changing and when a feature gains popularity in the market it becomes a common practice for apps to adopt it, keeping the competition alive in the market. Take Snapchat’s 24-hour story feature for example; the story became a popular trend in the market and eventually other social media platforms like WhatsApp, Facebook, and Instagram, added stories to their feature stacks. Application support services allow you to easily adapt to changing market trends by adding new features and functionalities to your app.

App Value

An app that is regularly updated and well maintained shows the users that you value them. It shows that you care about the experience of your users and listen to their feedback to make your app better for them. This is especially true for apps that are monetized; when your app is updated regularly the users believe they are getting the best value for their money. In simpler terms, app maintenance is a sign of respect for your users and what you invest in application maintenance services pays off eventually in the form of good user retention and customer loyalty in the long run.

Different Types of Application Maintenance and Support

We now understand why regular app maintenance is important for the success of an app. There are different types of maintenance and support that a business can include in its app maintenance strategy.

Emergency Maintenance

Emergency maintenance refers to solving sudden errors and bugs in the application. The app development process includes a thorough process of testing and quality assurance to make sure there are no bugs, but small errors and bugs can happen despite that. These errors need to be dealt with urgently so the system can function smoothly. Companies avail emergency maintenance services by reporting the bugs to their development team to get them resolved swiftly.

Perfective Maintenance

Perfective maintenance deals with user feedback and channels it into making the app perfect in terms of user experience. With time, market trends, user demands, and requirements change and to retain users it is important to address these changes by giving app users what is trendy and what they demand. Perfective maintenance takes these changes into account and modifies the app according to them.

Adaptive Maintenance

As discussed previously, there are new software and hardware environment changes every now and then. It is crucially important for apps to stay abreast with the technological changes by updating the app to be compatible with the latest hardware and software. This type of app maintenance is called adaptive maintenance.

Preventive or Scheduled Maintenance

Unlike emergency maintenance, preventive maintenance (also known as scheduled maintenance) is concerned with regularly checking the app to reduce the occurrence of bugs and errors in the long run. It can mean maintaining the app at regular intervals and addressing any complexity in the system that is likely to cause issues in the future.

Corrective Maintenance

The last type of maintenance is corrective maintenance. It involves solving errors and issues in the code, UI design, or the logic of the app. These issues can be the bugs reported by users or residual errors that were overlooked during the testing and development of the app.


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