The Reasons Why Instagram Has Become So Popular

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It is nine years since Instagram was founded and in that short space of time, it has become highly popular and now even rivals the more established platforms, such as Facebook and Twitter. It is now much loved by Gen Z and millennials who love taking photos of themselves and their lives. However, with the platform being so contagious, it is even starting to become popular with the older generation. If you use Instagram and want to grow your following just like the platform has grown, then visit

Easy To Install

Although Instagram started off as being predominantly made for use on Apple iPhones, it quickly spread to become popular with Android users also. Nowadays, users can quickly and easily download the app from their respective app market, regardless of what make and model of smartphone that they have. Once downloaded, setting up an account, choosing a username, and uploading a profile picture are all things that can be done within the space of a few minutes. 

Sharing And Manipulating Photos

When it comes to taking photos to upload as a post on Instagram, this can either be done through the app itself or via the camera on the smartphone. Alternatively, photos from the camera roll can be used also. When posting a photo or video, there is the option to add some words of text in the form of a caption in order to add an extra level of fun and engagement to the post. There is the ability to connect Instagram with other social media platforms, such as Facebook and Twitter, so that any content posted on there, is posted on these other linked platforms as well. Although everything that is posted on Instagram is open to the public domain for use, there is an option to change this so that users must ask for permission in order to use the content posted. 

One of the main reasons why the social media platform has become so popular, especially with the younger generations, is the ability to manipulate photos on there via the use of filters. These make posting photos much more enticing and interesting, and there are many different ones to choose from. With Instagram continuously tweaking these and adding new ones, this works to keep the users coming back, as well as attracting new ones also. There are several third-party apps for manipulating photos that are compatible with the Instagram app, further expanding the possibilities of photo manipulation.

Good For Business

With there being so many users of the app, there is no surprise then that it has become so popular with businesses and entrepreneurs. Marketing wise, it is the best tool that brands can use in order to connect with the younger generations of millennials and Gen Z, who use this application on a daily basis.